Delivering two lectures in the coming weeks … one at Net2Camb and one at Cambridge University to the MBA course.
Quite nervous as want to ensure that I do my best for those hoping to glean some pearls of wisdom but also to try and leverage a little more funding for Kitchen Table Charities Trust.
Pondering specifically, the use of social media for fundraising and building brand awareness. Had an interesting chat the other week with John Humphrys (KTCT’s founder and Radio 4 presenter, Mastermind chair etc) and although he personally isn’t a ‘fan’ of social media and doesn’t use it in the way his colleagues at the Today programme do, he does recognise that the slow and steady drip of small donations to KTCT has increased since we started using Twitter and Facebook to spread the word of the life changing benefit of small grants.
Also had an interesting meeting with Howard Lake, the founder of Fundraising UK who has spent the last 11 years working with the Internet to help smaller charities leverage funds.
There are quite literally tens of thousands of charities in the UK alone … too many perhaps or too many gaps that people saw needed filling. In this competitive space at a time when people’s back pockets are increasingly empty and against a backdrop of massive disasters such as Haiti and Japan it is easy for the work of tiny charities to go unnoticed and for sources of funding to dry up…
Hence the value of using the Internet …
right … research to be done before Net2Camb on 24th May and Cambridge University on 1st June.